PACKAGING DESIGN

Case Study

Jessica Mauboy Be Beautiful

Australian pop sensation, Jessica Mauboy, excites fans by producing her very own debut fragrance.

The fragrance embodies Jessica’s down to earth yet glamourous character. The brand references her hometown of Darwin with the brilliant aqua-emerald shade bottle mirroring the magical colour of the tropical sea.

 The blue jewel, inspired by the cobalt-blue skies, and the abstract artwork reminiscent of a tropical monsoon arriving on the northern horizon. The aquatic fresh floral is equally at home on a sun-drenched day, or on a glamorous, sophisticated evening on the town!

 “I’m extremely passionate about my first ever fragrance, BE BEAUTIFUL. I have wanted to create a distinctly feminine fragrance for a very long time. We experimented with aromas that were earthy, natural but also alluring and fresh. I am so proud to have created such an amazing scent that is not only reflective of who I am, but also accessible for all my fans.”  Jessica Mauboy

Client

Sony Music
Jessica Mauboy
BrandPoint

Categories

Fragrance Packaging Design

Case Studies

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