Jessica Mauboy Be Beautiful
Australian pop sensation Jessica Mauboy sent her fans into a tailspin when she released her very own debut fragrance and we loved creating the perfume’s packaging design.
The fragrance embodies Jessica’s down-to-earth yet glamorous personality. Jessica grew up in beautiful Darwin, which we paid homage to with the gorgeous aqua-emerald bottle shade, reminiscent of an inviting tropical sea.
The abstract artwork is designed to evoke a gathering monsoon, visible on the northern horizon, while the blue jewel takes its colour cues from clear cobalt skies. The aquatic fresh floral is equally at home on a sun-drenched, ocean-washed beach day or a dolled-up, sophisticated night out on the town!
The launch event was all about highlighting the glitz and glamour of the artist herself and then linking that image to her new fragrance brand.
“I’m extremely passionate about my first ever fragrance, BE BEAUTIFUL. I’ve wanted to create a distinctly feminine fragrance for a very long time. We experimented with aromas that were earthy and natural, but also alluring and fresh. I am so proud to have created such an amazing scent that is not only reflective of who I am, but also accessible for all my fans.” Jessica Mauboy
Fragrance Packaging Design
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