LittleOak is the first baby formula in the world to be certified palm oil free. The brand is all-natural and was born out of a mother’s desire to ease her son’s skin irritations experienced from conventional dairy-based products. Our aim was to create a fun and sophisticated brand that sparks memories of childhood and reading books with your parents. “Bertie and Gertie” the brand mascots bring a playful tone to the brand. The brand has personality and a playful side which will be evident through the colour palette, imagery and illustrations.