Primal Craft is inspired by traditional boat design techniques with a modern edge. The Primal Craft brand drew inspiration from primal sea life and scientific illustrations of prehistoric fish. To show that the boats are inspired by age-old boat designs and have innovated on these to create – Quality, tough and technological in all the right areas yet, Still sleek and comfortable in design. With excellent sea-keeping capabilities to withstand the tough Australian conditions. All our boats are fully Australian built, engineered and designed.

PRIMAL CRAFT IS DRIVEN BY THE PASSION
OF BEING ON THE WATER AND FISHING.