Samantha Jade is an ARIA award-winning Australian artist and songwriter who comes complete with boundless energy and positivity. Having previously worked as a make-up artist, she’s always had a passion for beauty and make-up; teaming up with Sony, Priceline, Brandpoint and La Fin gave Sammi the opportunity to put out her very own cosmetics range. 

The full range includes seven essential, affordable products that capture the spirit and soul of Samantha Jade. Our goal was to reflect her personality and pop culture appeal throughout the branding and the cosmetic product packaging design. The logo was designed to be sophisticated, modern and more than a little bit funky. The beauty packaging design also highlighted the vibrant colours used within the range to show off all the bright, fun and fresh options available. Finally, a pop of gold texture across the whole range added that trademark dash of Sammi J glitz and glamour.

The first line completely sold out within the first month; to meet demand, a new line was created immediately.