PACKAGING DESIGN

Case Study

Samantha Jade for Models Prefer

Samantha Jade is an ARIA Award-winning Australian singer and song writer who is youthful, full of energy and has a positive attitude. She has always been passionate about beauty and makeup, as she was formally a makeup artist. Through the collaboration with Sony, Priceline, Brandpoint and Lafin, Sammi got the opportunity to bring out her very own cosmetics range.

The cosmetics range includes seven essential, affordable products that capture the spirit of Samantha Jade. We wanted to reflect her personality and pop culture throughout the branding, the logo was designed to be sophisticated yet modern and funky to appeal to the youthful audience. The packaging also highlighted the colours used within the range to show consumers the bright, fun and fresh colours within the range. With a pop of gold texture on the whole range to show the glitz and glammer of Sammi J.

“I just want girls to love these products and, most of all, feel beautiful”
Samantha Jade

Client

Priceline
BrandPoint
Sony Music

Categories

Makeup Packaging Design

Case Studies

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