Woodland Wares creates nature-inspired eco-friendly kids’ lunchboxes; as we are all parents, the whole La Fin team instantly connected with this brand on every level! 

The brand is fuelled by founder Nicole’s desire to make the world a better place for her kids, so we channelled the concept of Mother Nature and Nicole’s own motherhood into its design.

We steered away from a literal woodland illustration and made the imagery much more unique than its peers in the eco-friendly children’s products market. We also had to bear in mind that the brand needed the potential room to grow into any eco-wares for both children and adults.

We created a simple lino-inspired nature-focused graphic as a strong brand icon to convey the key message of Woodland Wares to its customers. The fun, wavy typeface shows the playful energy of the brand and its products.