Woodland Wares creates nature-inspired eco-friendly kids’ lunchboxes; as we are all parents, the whole La Fin team instantly connected with this brand on every level!
The brand is fuelled by founder Nicole’s desire to make the world a better place for her kids, so we channelled the concept of Mother Nature and Nicole’s own motherhood into its design.
We steered away from a literal woodland illustration and made the imagery much more unique than its peers in the eco-friendly children’s products market. We also had to bear in mind that the brand needed the potential room to grow into any eco-wares for both children and adults.
We created a simple lino-inspired nature-focused graphic as a strong brand icon to convey the key message of Woodland Wares to its customers. The fun, wavy typeface shows the playful energy of the brand and its products.
Words from Nicole
Wow, thank you so much for sending the branding through! I’m in LOVE with the concept, the colours the look and feel of it all.