Paul Nelson – Army of Grapes
This range of wines are created for Naked Wines Australia. The concept behind the wine “Army of Grapes” is, grapes are making a sacrifice to go into each bottle to deliver you a delicious wine. We redesigned the wine range to be light-hearted, quirky and appeal to the target demographic which is 35 > 60 years old. We designed a camo pattern that becomes the uniform for the brand.
Instead of highlighting the sacrifice the grapes have made to become the wine. We continued the journey, with the soldiers proudly wearing the camo uniform. They are honoured to be part of the Army of Grapes, and proudly march into any battle (into your mouth).
SCOPE: BRANDING | PACKAGING | PHOTOGRAPHY & VIDEO